一个优秀的淘宝运营,需要拥有哪些网店运营技巧?栏目:推广运营   发布于:2018-09-05 16:01

[ 标签:淘宝运营 运营技巧 ]

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  • 1楼
    叫我xh 2018-09-05 16:04:20

    <p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">一般来说优秀的运营都具备下面的大部分能力:</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">1.能分析店铺,对店铺的运营思路有清晰的方向;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">2.能与店主有足够多的沟通,能把店铺可能存在的问题提出来并商量好解决的方案;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">3.能定位好店铺的装修风格,拍摄,价位和目标人群;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">4.能进行全店产品布局,制定上新计划;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">5.能分析竞争对手,对行业数据心中有数;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">6.能从之前的评价发现可能存在的售后问题和能有效解决;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">7.能对优化淘宝首页,无线首页,各个二级页和分类提出针对性的建议给美工参考;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">8.能选款,能测款;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">9.能深入优化详情页,提取营销卖点;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">10.能优化任何影响权重的因素,像手机专享价,淘金币,折扣率,主图,卖点等;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">11.能对过去的中差评进行解释,天猫店的话对不好的评价进行解释,对好的进行感谢;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">12.能建议品类关键词词库,能进行全店关键词布局和上下架时间调整;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">13.能去完善宝贝属性的调整;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">14.能优化淘宝客后台的计划佣金调整;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">15.能掌握直通车和钻展的投放技巧;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">16.能安排有些类目有特定销量需求的计划;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">17.能操控评价,评价已经成为影响转化率最重要的因素;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">18.懂得多个小爆款的操作;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">19.能一直根据数据反馈去调整完善标题;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">20.能针对老客户有计划地唤醒和加深粘性;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">21.能对客服进行培训,让他们明白自己的重要性,想办法提升询单转化率;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">22.懂的处理消灭滞销款,提升全店动销率;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">23.能合理地清仓,始终让店铺有一定比例的清仓款。</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">24.在有条件下懂的报名参加官方活动;</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">25.会建立一套老客户维护的体系,如会员折扣,Q群,微信等。</p><p style="box-sizing: border-box; margin-bottom: 20px; border: 0px; font-variant-numeric: inherit; font-stretch: inherit; font-size: 16px; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; word-wrap: break-word; text-align: justify;">如果对上面的回答还有疑问或需要咨询其他运营推广问题的,可以关注我咨询,有问必答。</p>

  • 2楼
    众创空间儿 2018-09-05 16:03:38

    <div>很多人都知道淘宝金牌卖家是成交好、服务好、口碑好的卖家,店铺的动态评分都是高于同行业水平的。而且,对于淘宝金牌卖家来说,在活动审核、服务、搜索结果等方面,都会有优先权,这些都是很多卖家所希望得到的。当然,淘宝金牌卖家不是白来的,他们也是在于平时网店运营的好,才换来的。</div><div><br></div><div><br></div><div><br></div><div>那么,我们聊聊淘宝金牌卖家们网店运营是有什么技巧,可以值得我们借鉴和学习的呢。</div><div><br></div><div>淘宝网店运营技巧一:至少要做好基本的消保和七天无理由退货,让客户放心。现在在淘宝购物的人,都怕万一买了产品,商家就跑路了,或者怕遇到产品质量问题找商家,商家不停的推脱不是自己的责任。这种事情碰多了,买家也就学聪明了。来到店铺购物时,会首先去关注你的店铺,是否交了消保保证金,是否承诺7天无理由退货,是否能做到假一赔几的承诺。如果到你店里,发现什么都没有,那根本就不会去购买。</div><div><br></div><div>淘宝网店运营技巧二:做好标题优化,让买家有良好的感受</div><div><br></div><div>很多商家为了增加自己宝贝的点击量,不惜用别人的品牌名,来做标题,其实自己的产品并不是你所写的那个品牌。这样做的话,你可能会有点击,但是客户点击进去之后,发现你并不是标题所描述的品牌,那么,客户会感觉到欺骗,并不会去购买。在所淘宝的规范里,也对乱用关键字,有相应的处罚,情节严重是会有严厉的处罚的。</div><div><br></div><div>所以,你这样的做法是得不偿失的。</div><div><br></div><div><br></div><div><br></div><div>淘宝网店运营技巧三:交易完也要维护老客户</div><div><br></div><div>很多人会说,你既然已经买了我的产品,那么,我就可以不用管你了,这是大多数人对待客户的想法。但不管是做生意,还是在淘宝上开店,其实,老客户都很重要。你对老客户重视,他们就会有再来购买的意向。你可以在产品上新、搞特价、清仓等等有一些活动的时候,给他们发送信息,提醒他们店铺有活动,可以来看看有没有需要的。</div><div><br></div><div>淘宝网店运营技巧四:凡事讲究图文并茂</div><div><br></div><div>做商品推广时,你不能说随便去发个广告、发个链接,去宣传你的产品,试问这样有几个人会去看?所以,你在去推广你的商品时,你需要准备好吸引人的图片和让人想一直看下去的文字,这就是商品推广成功的第一步了。</div><div><br></div><div><br></div><div><br></div><div>淘宝网店运营技巧五:不要让你宝贝淹没在产品的大军中,要有个性</div><div><br></div><div>和别的商家一样的产品,吸引不了别人的注意。你只有把自己的宝贝发挥出自己的闪光点,让你的宝贝富有个性,这样你才能引起买家的注意。相同不容易被人记住,但是不同,一定可以让别人记住。</div><div><br></div><div><br></div><div><br></div><div>以上就是淘宝金牌卖家给到新手小白的一些网店运营技巧。任何的技巧都是需要自己不断学习,不断实践的。希望你也能在淘宝的千万大军中脱颖而出,让你成为下一个淘宝金牌卖家,下个月收入百万的人。</div>

  • 3楼
    ps电商生活分享 2018-09-05 16:02:48

    <div>按照正常回答应该是:会做搜索,会做活动!</div><div><br></div><div>但是按照目前的阿里交易营销环境而言,显然这样的说法已经跟不上时代了,在如今这样的大环境下,小商家的生存几率下降了几十个点,能存活下来的大商家已属不易,更何况小商户.</div><div><br></div><div>那么回归正题,一个优秀的网店运营应该掌握哪些运营技巧呢?</div><div><br></div><div>1.首先运营的标准技能得学会啊,不然本职都做不好,谈何技巧一说~类似于关键词搜索,直通车钻展搜索优化这些基本运营手法必须是要掌握的,毕竟这些关乎流量的展示与店铺花销成本,一个好的运营应该是一个能最大程度提高销售同时又能降低运营成本的,另外起码得刷单技巧也是必不可少的.</div><div><br></div><div>2.关键的来了!!!在你基本的运营手法学会以后,如果你还想要更好的提升自己,增加收入,你得懂一些黑科技手段,毕竟天猫淘宝主要的系统交易职能的基础是流量,关乎流量无非就是搜索,所以我们要做的就是优化搜索数据,换句话说,谁掌控了客户资料数据谁就是下个季度的赢家!这里是重点内容,记下来!如何做搜索数据优化,说了黑科技自然是需要一些黑科技软件了,类似于曾经红极一时的黑搜,不过我们需要的黑科技是能让店铺长期存活并且健康稳定发现的!</div><div><br></div><div>今天废话就到这了,谢谢邀请</div>

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